Several tour operators and tourism professionals from U.S., participated on Tuesday in New York, a workshop organized by the Moroccan National Tourist Office (ONMT) and dedicated to the promotion of Morocco destination in the U.S. market.
The objective of this event under the theme "Moroccan Travel Bazaar, was to launch a major publicity campaign on the development of Moroccan tourism sector, but also showcase the diversity and richness of the tourism offer kingdom. Thus, American tourism professionals were able to meet many of their Moroccan counterparts (hotels, transport ...) and deepen their knowledge of services and benefits available under the destination Morocco.
Luxury travel
For Chakib Ghadouani, responsible within the Office of the ONMT New York, this workshop helped to establish "a platform for meetings between American and Moroccan professionals.
"Morocco has become a destination increasingly known in the United States and this workshop has allowed both parties to establish relations."
Chakib Ghadouani, head office in New York MNTO
Regarding the nature of the Moroccan tourism, the official noted that the UK is currently seeking to dock in the niche luxury tourism, which agrees with the particular characteristics of the U.S. market.
"We position Morocco as a luxury destination, especially in the U.S. market," said Ghadouani, noting that such a choice is justified by the installation of several well known brands in Morocco, including Marrakech and Agadir .
Indeed, the progress achieved by the Kingdom in tourism over the last decade have not failed to arouse the interest of several tour operators considered high-end as the company "Abercrombie and Kent," a leading tourism Deluxe installed for three years in Morocco.
"Morocco has more and more institutions capable of receiving a very upscale clientele, with few landmarks as the Royal Mansour Marrakesh, considered one of the finest hotels in the world."
Jean-Bernard Coudon, Executive Director of Abercrombie and Kent in Marrakech
In search of the exotic
This meeting was also marked by a presentation of the ONMT, which intends to reveal to the audience, the richness of Moroccan cultural heritage and diversity of its tourist offer, which includes the seaside, the imperial cities, tourism Ecological tourism, or welfare.
This offer has also been warmly welcomed by U.S. professionals who saw an opportunity to expand their services to a destination that offers both "exotic" and quality services.
"The destination Morocco offers a great cultural and human diversity, and a quality service," said Ms. Pallavi Shah, the U.S. travel agency "Our personal guest", praising the efforts of the Kingdom to promote wealth its tourist offer.
Echoing this view, Kehm Carolina, the agency "Bay Side Travel", noted that Morocco has strengths to even give it a place alongside destinations for Americans, including Mexico and the Caribbean.
140.000
This workshop, do we remember, part of the strategy launched by the ONMT to win market share in a context marked by a growing interest among professional American tourism destination for Morocco, which has attracted nearly 140,000 U.S. tourists in 2010, or 20% more than in 2009.
This workshop will be followed by a similar event held in Boston next Thursday with the aim to promote Morocco destination among professionals residing in the city.
aufait / MAP
The objective of this event under the theme "Moroccan Travel Bazaar, was to launch a major publicity campaign on the development of Moroccan tourism sector, but also showcase the diversity and richness of the tourism offer kingdom. Thus, American tourism professionals were able to meet many of their Moroccan counterparts (hotels, transport ...) and deepen their knowledge of services and benefits available under the destination Morocco.
Luxury travel
For Chakib Ghadouani, responsible within the Office of the ONMT New York, this workshop helped to establish "a platform for meetings between American and Moroccan professionals.
"Morocco has become a destination increasingly known in the United States and this workshop has allowed both parties to establish relations."
Chakib Ghadouani, head office in New York MNTO
Regarding the nature of the Moroccan tourism, the official noted that the UK is currently seeking to dock in the niche luxury tourism, which agrees with the particular characteristics of the U.S. market.
"We position Morocco as a luxury destination, especially in the U.S. market," said Ghadouani, noting that such a choice is justified by the installation of several well known brands in Morocco, including Marrakech and Agadir .
Indeed, the progress achieved by the Kingdom in tourism over the last decade have not failed to arouse the interest of several tour operators considered high-end as the company "Abercrombie and Kent," a leading tourism Deluxe installed for three years in Morocco.
"Morocco has more and more institutions capable of receiving a very upscale clientele, with few landmarks as the Royal Mansour Marrakesh, considered one of the finest hotels in the world."
Jean-Bernard Coudon, Executive Director of Abercrombie and Kent in Marrakech
In search of the exotic
This meeting was also marked by a presentation of the ONMT, which intends to reveal to the audience, the richness of Moroccan cultural heritage and diversity of its tourist offer, which includes the seaside, the imperial cities, tourism Ecological tourism, or welfare.
This offer has also been warmly welcomed by U.S. professionals who saw an opportunity to expand their services to a destination that offers both "exotic" and quality services.
"The destination Morocco offers a great cultural and human diversity, and a quality service," said Ms. Pallavi Shah, the U.S. travel agency "Our personal guest", praising the efforts of the Kingdom to promote wealth its tourist offer.
Echoing this view, Kehm Carolina, the agency "Bay Side Travel", noted that Morocco has strengths to even give it a place alongside destinations for Americans, including Mexico and the Caribbean.
140.000
This workshop, do we remember, part of the strategy launched by the ONMT to win market share in a context marked by a growing interest among professional American tourism destination for Morocco, which has attracted nearly 140,000 U.S. tourists in 2010, or 20% more than in 2009.
This workshop will be followed by a similar event held in Boston next Thursday with the aim to promote Morocco destination among professionals residing in the city.
aufait / MAP
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